Hyundai Motor India Ltd (HMIL) missed its sales target for 2008-09 by over 23 per cent due to global slowdown. It managed to sell only 2.44 lakh units till the end of March, 2009 compared to the set target of 3.18 lakh units. Moreover, recession forced the company to reduce the target figure to 2.75 lakh cars but that was also out of range of sales. This time there was a miss of 11.2 per cent.
Arvind Saxena, senior vice president (marketing and sales), HMIL, clarify that there were some sign of recovery in the market but a complete revival was needed. However, enquiries were good enough but the conversion rate was low. He told that in these situations it is hard to convince a customer to buy a new car.
